Victor Angelo Blancada Creates Value From Data

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Hi, I'm

Victor Angelo Blancada

Learn more by downloading my résumé or connecting on LinkedIn.

Here are some of the things I have done...

  • Directed the $400MM USD network expansion of a North American telecommunications carrier by running a predictive big data simulation that leveraged a terabyte-scale database to forecast sales on the customer level and developed a detailed network plan with specifications down to last-mile connections to customer premises.
  • Generated client sales lift of up to 13% by creating a large-scale media portfolio optimization program that was used across the Asia Pacific. The algorithm used was custom-built to accommodate large and complex problems such as multiple year cross-market and cross-portfolio optimization of media assets at a weekly level.
  • Developed an automated flu-tracker that predicts flu incidence based on variables such as weather and search interest to help schedule marketing campaigns for cold and flu medicine. The flu-tracker was piloted across 5 markets in Australia and was subsequently rolled out to other Asia-Pacific countries.
  • Successfully predicted the winning candidate in the 2016 Philippine national elections months before traditional analysis as part of a competitive analysis for a client political party. Self-developed econometric models used measured the effect of media and non-media factors on candidate popularity.
  • Improved user interactions in a chat bot app for a multinational insurance company using insights from natural language processing, resulting in an active user count increase of 73%.
  • Spearheaded the data science and data engineering aspect of an analysis of social media user behavior over the Chinese New Year. This was published in the South China Morning Post.
  • Improved the logistics efficiency of leading multinational sportswear brand by developing an SKU-level inventory prediction system for seasonal SKUs. The system uses K-Shape clustering to combine SKUs based on the shapes of their inventory curves before fitting regression models for each cluster.
  • Developed the data science platform for a supply chain management company's costing center of excellence, providing merchandisers with insights for vendor negotiation and strategic sourcing.
  • Applied operations research techniques to consolidate and optimize the brand-level supply chains of a leading Asian food and beverage conglomerate.
  • This site has been named one of the best mathematics blogs on the Internet by Abakcus.com.

Learn more by downloading my résumé or connecting on LinkedIn.

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